California Association of Marriage & Family Therapists

Inland Empire Chapter



Our Mission:  We are professional visionaries dedicated to providing training, networking, and advocacy for Marriage and Family Therapists to promote healthy individual, couple, and family relationships


Welcome New Members!

Cecilia Fabris & Dr. Erika Soto
Welcome!
Welcome to our Wild Apricot Website!  We now have a fully-functioning therapist and membership directory and automated event registration and membership sign-up and renewal process online!  We hope that you enjoy the site--feel free to add a comment or start a new thread
to the forum , download a missed newsletter, update your profile, or communicate with other members through the directory.  Stay tuned for featured articles, news, and blog posts.
Warm regards,

Your webmistress

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NO MEETING IN JULY: BOARD RETREAT


Announcement for November

IE-CAMFT Annual Authors' Gathering

To All: Authors/Program Providers

IE-CAMFT November Meeting, November 17th from 8:30 am – 12 pm

1898 Business Center Drive, San Bernardino, CA 92408

We are proud to welcome both authors and program providers to display information on their product, (books, CEU training, etc.). Please be available to show and sign your books and products. We are excited to see the body of work our local clinicians are producing. You may want to consider adding to your library, and or holiday shopping for others.

For further information and RSVP, please contact:

Ilse – Program Chair – at 909-945-9947 or ilse.aerts76@gmail.com, or Carol Adkisson – Member-at-Large – at 909-693-3177





Upcoming events

24 Aug 2018 9:00 AM • LOMA LINDA UNIVERSITY │Department of Social Work & Social Ecology, 1898 Business Center Dr., San Bernardino, CA 92408
28 Sep 2018 9:00 AM • San Bernardino

Recent blog posts

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At Our Last Meeting . . .

Step (Carefully) Inside th

Video and Social Media Marketing for Mental Health Professionals

Ernesto Segismundo, Jr., LMFT


Small businesses in mental health fail many times due to lack of marketing and branding.  In order to have a successful private practice in mental health, professionals must not only have clinical skills, but also marketing skills.  This seminar/workshop will help mental health professionals gain knowledge pertaining to professional development and market strategizing and explore effective ways therapists in private practice can market themselves through social media outlets such as YouTube, Facebook, Twitter, LinkedIn and Instagram.


Course objectives:

Attendees of this course were able to do the following:

1)     Understand the legal and ethical standards of marketing and advertising through social media such as Facebook, YouTube, and other social networking sites as pre-licensed and Licensed Marriage and Family Therapists.    

2)     Create an interactive and engaging website with videos utilizing YouTube, Facebook, LinkedIn, Instagram, Twitter and other social media outlets.

3)     Create a marketing strategy that will promote the branding of her/his practice.

4)   Develop a powerful online presence in order to increase client load and enhance other professional opportunities. 


Seminar/Course outline:

I.         Legal and ethical standards of marketing and advertising. 
a.      Exploration of CAMFT advertising standards.     
b.     Acceptable titles for pre-licensed and licensed marriage and family therapists.
c.      Scope of practice and content in blogs and video- blogs.


II.     Therapists’ view of marketing.
a.      Philosophical view of marketing by mental health therapists.
b.     Therapist’s personality and types of marketing.


III.     Create an effective Facebook, YouTube, Linkedin, and Twitter marketing campaign showcasing the clinician’s mental health practice to gain clients and professional opportunities.

 
a.      Top-down approach to media marketing and strategizing.
b.     Visual and lighting effects that increase viewer attention.
c.      Creative ways to project a sense of urgency and interest to your audience.


IV.     How to create traffic to your website with blogging, video blogging, and email marketing campaigns.
a.      Word of mouth promotionals.
b.     Recruiting other professionals in non-related fields.
c.      Partnering with other social services in the community that target the same clientele.

   
V.       How to develop a YouTube channel discussing important topics on mental health related topics.     
a.      Sending email surveys to individuals in the community.
b.     Monitoring discussion on Facebook, Twitter, and other media sources to gain resources on topics to discuss on your YouTube channel. 

Recommended Resources and Texts:

CAMFT advertising guidelines for therapists: http://www.camft.org/ScriptContent/CAMFTarticles/Advertising/Advertising_Guidelines2.htm

Mary Lou Roberts, Debra Zahay, (2012). Internet Marketing Integrating Online and Offline Strategies (3rd edition).  Cengage South-Western.


Bio:  Ernesto received his undergraduate degree in psychology from Biola University and received his Masters of Science degree in Clinical Psychology from Vanguard University.

Along with his counseling experience, he has conducted various classes and seminars concerning relationships and mental health related topics such as parenting, substance abuse, maintaining healthy marriages, private practice social media and video marketing, and managed care practices. Ernesto is currently an adjunct professor at Hope International University and The Chicago School of Professional Psychology Irvine, CA campus. Ernesto owns and operates a group practice with offices located in Huntington Beach and Fullerton California, and also supervises pre-licensed therapists in his group practice called CAV Family Therapy Inc.

Ernesto created FYLMIT.com to help mental health professionals develop a web-based presence in order to learn how to market their practices through video and social media marketing, and is also a videographer, creating promotional videos specifically for therapists in private practice. To learn more about Ernesto, please visit his website: www.FYLMIT.com or follow him on Facebook and Instagram.


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