July 2018

 
  The Professional Exchange - IE-CAMFT Newsletter
 


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NO MEETING IN JULY


Board Retreat 



Announcement for September

IE-CAMFT Annual Authors' Gathering

To All: Authors/Program Providers

IE-CAMFT September 28th Meeting

8:30 am – 12 pm

1898 Business Center Drive, San Bernardino, CA 92408

We are proud to welcome both authors and program providers to display information on their product, (books, CEU training, etc.). Please be available to show and sign your books and products. We are excited to see the body of work our local clinicians are producing. You may want to consider adding to your library, and or holiday shopping for others.

For further information and RSVP, please contact:

Ilse – Program Chair – at 909-945-9947 or ilse.aerts76@gmail.com, or Carol Adkisson – Member-at-Large – at 909-693-3177



This issue:  

NO MEETING IN JULY

Annual Authors' Gathering in November

 
 
         
A
t Our Last Meeting


Welcome New and Renewing Members!                                          
Message from the President


Upcoming Events
 
AT OUR LAST MEETING . . .

Video and Social Media Marketing for Mental Health Professionals

Ernesto Segismundo, Jr., LMFT


Small businesses in mental health fail many times due to lack of marketing and branding.  In order to have a successful private practice in mental health, professionals must not only have clinical skills, but also marketing skills.  This seminar/workshop will help mental health professionals gain knowledge pertaining to professional development and market strategizing and explore effective ways therapists in private practice can market themselves through social media outlets such as YouTube, Facebook, Twitter, LinkedIn and Instagram.


Course objectives:

Attendees of this course were able to do the following:

1)     Understand the legal and ethical standards of marketing and advertising through social media such as Facebook, YouTube, and other social networking sites as pre-licensed and Licensed Marriage and Family Therapists.    

2)     Create an interactive and engaging website with videos utilizing YouTube, Facebook, LinkedIn, Instagram, Twitter and other social media outlets.

3)     Create a marketing strategy that will promote the branding of her/his practice.

4)   Develop a powerful online presence in order to increase client load and enhance other professional opportunities. 


Seminar/Course outline:

I.         Legal and ethical standards of marketing and advertising. 
a.      Exploration of CAMFT advertising standards.     
b.     Acceptable titles for pre-licensed and licensed marriage and family therapists.
c.      Scope of practice and content in blogs and video-blogs.
II.     Therapists’ view of marketing.
a.      Philosophical view of marketing by mental health therapists.
b.     Therapist’s personality and types of marketing.
III.     Create an effective Facebook, YouTube, Linkedin, and Twitter marketing campaign showcasing the clinician’s mental health practice to gain clients and professional opportunities. 
a.      Top-down approach to media marketing and strategizing.
b.     Visual and lighting effects that increase viewer attention.
c.      Creative ways to project a sense of urgency and interest to your audience.
IV.     How to create traffic to your website with blogging, video blogging, and email marketing campaigns.
a.      Word of mouth promotionals.
b.     Recruiting other professionals in non-related fields.
c.      Partnering with other social services in the community that target the same clientele.   
V.       How to develop a YouTube channel discussing important topics on mental health related topics.     
a.      Sending email surveys to individuals in the community.
b.     Monitoring discussion on Facebook, Twitter, and other media sources to gain resources on topics to discuss on your YouTube channel. 

Recommended Resources and Texts:

CAMFT advertising guidelines for therapists: http://www.camft.org/ScriptContent/CAMFTarticles/Advertising/Advertising_Guidelines2.htm

Mary Lou Roberts, Debra Zahay, (2012). Internet Marketing Integrating Online and Offline Strategies (3rd edition).  Cengage South-Western.

Bio:  Ernesto received his undergraduate degree in psychology from Biola University and received his Masters of Science degree in Clinical Psychology from Vanguard University.

Along with his counseling experience, he has conducted various classes and seminars concerning relationships and mental health related topics such as parenting, substance abuse, maintaining healthy marriages, private practice social media and video marketing, and managed care practices. Ernesto is currently an adjunct professor at Hope International University and The Chicago School of Professional Psychology Irvine, CA campus. Ernesto owns and operates a group practice with offices located in Huntington Beach and Fullerton California, and also supervises pre-licensed therapists in his group practice called CAV Family Therapy Inc.

Ernesto created FYLMIT.com to help mental health professionals develop a web-based presence in order to learn how to market their practices through video and social media marketing, and is also a videographer, creating promotional videos specifically for therapists in private practice. To learn more about Ernesto, please visit his website: www.FYLMIT.com or follow him on Facebook and Instagram.



Welcome New Members!

Cecilia Fabris& Dr. Erika Soto 

Thank you for renewing:  Ramona Carver, LynnFlewelling, and Linda Salladin

Renewal Reminders:   MicheleMartin, Shawn Dredla, Charles Palmieri, James Rogers, Alicia Taverner, VickieMarshall, Marie Louise Bosin, Martinez Sellers, Teresa Rimmer, ChristieStegmaier, Nicole Serrano, Edgar Ruano


It is YOU the members who keep our chapter going!  If your membership is up for renewal please complete the renewal process as soon as possible--your membership is the backbone of our organization and what allows us to keep offering great seminars and CEUs, the Therapist Directory, Membership Directory, and more.  Thank you! :)

 


Message from the President:  


Greetings, IE-CAMFT! I hope everyone had a great 4th of July. If you were not able to join us in June you missed out on a wonderful presentation on Video & Social Media marketing. Huge thanks to Ernesto Segismundo for educating us with his experience, and inspiring us with his creativity.

This month we will be hosting the annual board retreat in lieu of the typical monthly training/board meeting. If you are interested in participating on the board please check out our website. Otherwise we hope to see you all in August when we will be hosting a training on helping children avoid/overcome technology dependence and assisting parents in raising "tech-healthy" children. Until then, stay cool!


Amanda Cavicchi
President, IE-CAMFT


 
Upcoming Events:


Power Down and Power Up: Screen Dependence and Raising Tech-Healthy Children - August 24, 2018

Working with Gender & Sexually Diverse Clients - September 28, 2018

TBA - October 26, 2018


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